Custom designed promotional Lambaretta moped for Adidas 'We are Originals' advertising campaign. Commissioned by The Hive advertising agency and in collaboration with Dublin street artist Maser, we were given a Lambaretta moped to strip down and re-design. Based loosely on the graphics for Adidas campaign we created a striking design which reflected the feel of the mod era and also incorporated Adidas' signature zig-zaged three stripe design. Yet having no real Adidas branding on the moped meant that we could focus more on the originality of the design allowing us to showcase the collaboration with a Maser piece on one of the side pannels.
http://thehivedublin.wordpress.com/our-work/weareoriginalsie/
